Summer is a designer, artist, creative human based in Seattle. ︎

Mark


Diana Markosian’s Santa Barbara


Diana Markosian’s Santa Barbara (2021) was a photography exhibition at SFMOMA. It displayed staged photographs and a video piece that told of her and her family’s story of immigrating from then-USSR Moscow to what ended up being her second childhood home, Santa Barbara.

I collaborated with the artist closely on the identity and exhibition graphics to ensure that the visuals fully evoked the nostalgia, humor, and playfulness of this very personal recollection without compromising contemporaneity.
Team
Art Director: Meghan Berckes
Lead Designer: Summer Li
Exhibitions: Adalberto Charvel






The Title and Title Wall

The title of the exhibition is a direct reference to the 1990s soap opera of the same name. The love story that is told in the photographs of the exhibition, the one between her mother and American stepdad, has a symbiotic relationship with a particular story in the soap opera.

To bridge that connection for the visitors, we reappropriated the title graphics of the tv show onto the exhibition wall and used a screencap of lovers from Santa Barbara as the main entrance graphic.




The Arch

We had the idea of building an arch header at the entrance of the exhibition that extended from the left title wall. It emulates the shape of the keyhole arch that is in the title sequence of the TV soap, further bridging that connection. The arch header was such a distinct visual component that it created this immersive portal where visitors felt like they were entering into a different world.







Paint Colors

The narrative throughout the exhibition, the love story was told through her mother’s perspective. Knowing this, we decided on more traditionally feminine colors.

We paired a bright magenta title wall with the title cut in reflective silver vinyl to achieve a more retro / 90s aesthetic that was felt in the artist’s photos. A warmer gray was chosen for the interior walls to give a sense of intimacy—almost as if you’re walking into someone’s bedroom and learning more about their secrets.